Your corporate gender diversity reputation in the marketplace is critical to your company’s longevity and success. Organizations that have solid frameworks in place to support women attract and create great leaders. In order to take advantage of this business building opportunity, your women’s initiative must be promoted through an external and internal communications plan. Trellis can work with your marketing department or provide stand-alone support to ensure that your company is recognized as a leader in this area. In addition, internal marketing efforts will demonstrate company-wide commitment to the initiative.
- Tagline development to promote company events and brand the program
- Development and execution of a marketing communications strategy to support the initiative
- Internal newsletter to identify and recognize women in your company
- Blog creation and ongoing management
- Promotion of upcoming programming and events