Trellis has devised a five step process to enable your company to realize maximum value from a comprehensive gender diversity and inclusion initiative. Whether you want to launch a new initiative or jump-start an existing one, working in conjunction with your diversity team, Trellis’ customized, all-encompassing approach will support your success.
Meeting and Discussion
Trellis will have a series of face-to-face meetings with your company’s point-person(s) responsible for the gender diversity initiative (whether you have an existing initiative or want to start one) to discuss what is currently in place, what works and what goals should be set. Trellis also will meet with senior leadership to discuss, among other things, the six factors that must be in place to create a successful initiative and the Trellis Value Proposition.
Assessing / Reporting
Using the Trellis Scale of Core Competencies, every engagement will start with a data-driven assessment consisting of three components:
- Diversity / Inclusion. Trellis will evaluate the actual number of women at each stage of career development from entry level to the C-Suite and will determine where the pipeline may be “leaky”. Trellis will also gage the level of inclusiveness of women by determining the percentage of women promoted, performance ratings and how many women are included on pitch teams, in strategic meetings and on high-profile engagements.
- Focus Group Interviews. Designed for both women and men, these small group sessions will assess your employee’s opinions on issues related specifically to gender initiatives, including the role of such an initiative in your company, programming interests, commitment of senior management, paths to success, perception of work/life integration and mentor and sponsor programs.
- Assessment of General Corporate Culture.This final assessment piece will examine the personality and philosophy of your organization, company morale, business goals and commitment to diversity. After conducting these assessments, Trellis will prepare a detailed report, highlighting areas of strength and weakness, so that metrics and goals can be set and benchmarks measured.
Creating Your Customized Program
Based on the results of your assessment, Trellis will create customized, substantive programming for your company. Trellis will analyze your company’s specific strategic and business goals and design a complimentary gender diversity and inclusion program around those goals so that your diversity initiative will help drive overall corporate success. If business development is your focus, for example, Trellis can create a series of specialized sessions on marketing, making rain and networking to meet your company’s needs. Each program will be evaluated after it is presented.
Integrating Events, Marketing and PR
Trellis will incorporate internal and external structured networking, signature events and philanthropic endeavors to create a complete program and connect to the overall corporate strategy of using a comprehensive initiative to create value.
Trellis will also support your efforts to maximize the return on investment by generating internal engagement and external acclaim for the work you are doing to create a culture of gender diversity and inclusion. Targeted marketing and public relations programs are designed and implemented to create internal commitment and engagement and enhance external corporate reputation as an innovative leader in the gender diversity and inclusion space.
Every program will be evaluated against the goals and benchmarks that were set at the beginning of the engagement. While change takes time, every year Trellis will evaluate the progress and assess the value that is created by the gender diversity initiative that has been put into action to ensure that value is always maximized.